Some of the books would rise from $2.25 to $2.99, and this raised the ire of one Marvel writer in particular. Quesada looked upon some of the lower selling books of Marvel and decided it would be good to raise prices. His eye then looked down upon the books of Marvel and began to see what should be done to fix things. Another boon was getting smaller name Brian Michael Bendis onto Marvel’s payroll, first on Marvel Knights’ own Daredevil and then on the ground floor of the Ultimate Universe. Kevin Smith, for example, helped relaunch Daredevil. Marvel Knights and the Ultimate Universe were both critical and financial success, doing daring things with established characters and using high-profile creators to build sales. Editor in Chief Joe Quesada was riding high at Marvel Comics, having just helped bring the company out of bankruptcy and launched two massively successful sub-lines.
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